Why The Theory That Millennials Don't Care About Cars Is Wrong

Posted on Saturday, 29 September

Nearly every day there’s yet another headline proclaiming how Millennials and teens aren’t interested in driving and owning cars. The New York Times, Time magazine, and The Atlantic have all published articles underlining this lack of interest among today’s youth, citing environmental concerns and high gas prices as key reasons. Plus, the U.S. Department of Transportation reports the percentage of 16-year-olds with driver’s licenses has dropped from 50% in 1978 to 30% in 2008, though this decrease is partially linked to many states making teens wait a little longer before they get their driver’s licenses.

Google uses algorithm to help attract more female employees

Posted on Friday, 24 August

Like many tech companies, Google is made up of more men than women — currently about one third of the 34,300 people at the company are female. In an attempt to fix this and attract and retain more female employees, the search giant is doing what it does best. It has created an algorithm that determines at what point women are leaving the company in order to help figure out how best to keep them on board.

The Companies That Give the Toughest Job Interviews

Posted on Wednesday, 8 August

The job interview process tends to be nerve-racking and frustrating for many of us–but if you’re trying to get hired by Google, Shell or Facebook, the process can be even more strenuous.

Millennials Want to Party With Your Brand But On Their Own Terms

Posted on Thursday, 2 August

Too many brands think if they’ve got a Facebook page, a Twitter account, and maybe an Instagram or Pinterest feed, they’re doing all they can to reach the social generation. But millennials trust strangers over friends – so if your whole millennial marketing strategy is limited to social networks, you’re not hosting the right party.

[BRANDS THAT KNOW HOW TO COMMUNICATE VIA SOCIAL MEDIA ARE MY FAVORITE. DO YOU CARE?]

Out Of School And Out Of Work, Millennials Still Keep Faith With The American Dream

Posted on Thursday, 2 August

Newsweek has dubbed them Generation Screwed. In Britain, many of them are part of the NEET (not in education, employment or training). The Atlantic fretted they might become a lost generation, unable to ever truly find their feet on the corporate ladder.  But Millennials themselves are showing remarkable resilience. In the face of grim employment stats – especially for the class of 2012 – and ballooning student debt loads, an overwhelming majority of Generation Y believes that their future earnings will allow them to live according to their desired lifestyle.

[ECHO BOOMERS ARE LATER IN THIS LIFE CYCLE. WE’RE IN OUR EARLY THIRTIES AND TRYING TO PURCHASE HOMES AND HAVE CHILDREN, BUT IT’S DIFFICULT IN THIS ECONOMY. ARE ECHO BOOMERS DIFFERENT THAN GENERATION Y?